Antonio Ansaldi, a private label clothing company in Boston, MA, expanded their marketing horizons, resorting to printed ads. My brief was to produce a series of full page advertisements and spreads for various magazine publications. The process started by working directly with models, stylists and a photographer. Then location scouting, setting up lights, selecting frames, retouching and adding brand assets.
Using persistent framing and text, the campaign was supported by a beautiful list of models, portrait photography and simple typography. It evoked the feeling of basic neccessity.
The creative campaign ensured Antonio Ansaldi can be perceived as an everyday, trusted brand for anyone in the urban sector for fashion.