Creating a logo for any business, brand, product or service needs careful consideration, it is the most important component of an identity. The logo has to reflect the service or product offered and be memorable. It should stand the test of time and be flexible enough to translate across all types of media. Styling, color and uniqueness all play a part in creating the perfect logo.
I've created many logos over the years and consider all aspects to make sure they work. It’s vital to think how they will be reproduced across it’s various applications. In the All Access SMS case, I can ensure their logo will work at large or small sizes and reproduce accurately and easily for consistency and recognition because everything was created as a vector. Gradients, shadowing and all!
The brand no longer exisists. However, throughout their time of business, All Access SMS was recognized by users and investors across the nation.