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Mattel Barbie

Social Media


During a time I was freelancing in a New York creative agency, I was appointed to build and engage with millions of existing Facebook and Instagram followers while raising further awareness for the Barbie brand.


As a team member of the agency, my responsibility was to generate engaging image posts, rolling out my portion of a monthly calendar plan filled with activity across Instagram and Facebook. By keeping the content current, the brand was allowed to communicate current messages in a manner, both, responsive and trend worthy.


The creative campaign ensured Barbie relavancy in today's times evolking even more trust in the toy brand.