Already an established brand, Beekman sought help building their environmental space in Bed, Bath and Beyond. Building a brand's presence in tight retail space can be challenging. Here, the key was to develop a design using brand assets within per-exsisting Bed, Bath and Beyond fixtures.
The designed space complemented their branding utilizing the brand colors, creating 'pop' against the white wall paneling. The great contrast allowed shoppers to spot the brand immediately, separating their appearance from the saturated market.
Beekman holds strong as one of the largest bedding brands. Having such a bold brand presence in a well known retailer, can only bring attention to product quality and style, resulting in sales.