Freelancing for a small New York creative agency permitted me to build on a marketing pitch for the esteemed international award competition. Since 1959, Clio's celebrated high achievements in advertising. In 2014, the 'Sports' category was recognized with such profound influence on the creative business ultimately deserved its own spotlight. My objective was to create a campgain with several composites of 'Old School' / 'New School' mash ups.
With big brands paying top athletes to endorse their names and use of social media, distinguishing today's sports icons seemed easy. Those faces, accompanying legendary hall of famers, were chosen to construct renders, questioning the viewers reality and entertaining sports entusiest.
The images were the basis to an absolute creative used in attempt to acquire the business of Clio.