A well known chain of stores carrying today's sports fashions, wanted to retain a ‘cool’ and fashionable feel whilst stocking upcoming clothing brands. The challenge; to brand the retail space with brand assets including signage, window graphics and wall panel fixtures.
To appeal to the 'hip' target market, I've worked aside the company's Visual Merchant to create a style that felt up-to-date with today's trends. Influenced by leading sneaker and clothing brands, environmental materials were chosen to evoke a sense of today's retail space with a modern 'urban' twist. The current branding is supported by the use of a specific color palette inside of the establishment on the store's shelving, floors and walls through image usage.
FootAction remains a popular destination for shoppers in the national area, appealing to a wide age group. Following on from the successful interior change of the one mall location, FootAction asked to re-brand a few other locations within the United States.