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Chivalrous Culture Jade Hamachi

Art Direction


The Jade Hamachi was a specific sneaker from Run Athletics' sub-division, Chivalrous Culture. Upon it's release, the sneaker needed some kind of awareness to build anticapation of the sneaker community. With the top brands remaining in their spots and an inclination of youth wearing canvas sneakers, I was challenged to influence the population to embrase a new product. It started with dedicating a photoshoot to the the product, specically.


Chivalrous Culture had a library of Jade Hamachi imagery once I hired a photographer, styled the products on set and applied post production.


The photographs were used by Chivalrous Culture and affiliates on their eCommerce store and third party fashion/ sneaker blogs.