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I've been appointed by New York City based clothing company, LFANT (Pronounced ele-ph-ant), to assist the development of an online store. With a brand identity ready to be seen, the clothing label needed a central hub showcase their handmade garments.


An eCommerce site was developed, reflecting the the brand's identity. A responsive approach was made to generate LFANT's most recent gallery of photos as backgrounds. Doing so was a decision to pillar the brand's lifestyle and products. What more of a better way to an introduction than to roll all of this out on the index page?


LFANT continue to bring in sales through their online store. In addition to bringing in revenue, the brand uses the platform to communicate messaging to existing and potential buyers.