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Mattel Hot Wheels

Social Media Posts

Challenge

Freelancing in one of New York's top agencies, granted me an oppertunity to, respectively, build on and engage with millions of existing Facebook and Instagram followers whilst raising further awareness for the major toy brand through social media.

Solution

Being appointed to create an engaging monthly calendar for activity across Instagram and Facebook. Generating up to date content allowed the brand to promote their newer products and competitions in a manner that is responsive and on-trend. Doing so ultimately reached the brand's core target audience and auto enthusiests.

Results

The overall outcome gained an amazing number of organic fans as well as improve the brand's engagement with existing followers.