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Mattel Hot Wheels

Social Media Posts

Challenge

While freelancing in a New York creative agency, I was appointed to build and engage with millions of existing Facebook and Instagram followers while raising further awareness for the Scrabble brand.

Solution

As a team member of the agency, my responsibility was to generate engaging posts, rolling out my portion of a monthly calendar plan filled with activity across Instagram and Facebook. By keeping the content current, the brand was allowed to communicate current messages in a manner, both, responsive and trend worthy.

Results

The creative campaign ensured Scrabble's relavancy in today's times, even more so now by interacting with the game's cult following through social media.