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Challenge

Antonio Ansaldi, a private label clothing brand in Boston, MA, wanted to expand into marketing. My brief was to produce a series of full page advertisements and spreads.

Solution

Using a strapline of ‘Every day people’ the campaign was supported by beautiful list of models, photography and typography. It evoked the feeling of basic neccessity. The selection of garments shot, environments and lighting were selected wisely.

Results

The creative campaign ensured Antonio Ansaldi can be perceived as an everyday, trusted brand for anyone in the urban sector fo fashion.