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Piro Shoes

Art Direction

Challenge

Piro Shoes wished to expand their targeted audience but was in need of a stronger brand identity prior to doing so. My challange was to highlight products in a cooler lifestyle, appealing to active fashionistas apart of today's sneaker culture in addition to their core consumers.

Solution

Hiring the appropriate photographer, styling products and retouching the images created the brand's new high-resolution library.

Results

These photographs were used to further the rebranding of Piro Shoes in printed collateral, editorials and online banners.