A returning client based in New York City's Diamond District, TraxNYC, has appointed me to be their creative and strategic design partner for the development of their new brand identity and website. This included their mobile interface.
A demand of a “Clean" minimalistic site needed to meet the commercial standards of a upscale site yet appeal to an older, affluent audience. Overall, I've developed a responsive, memorable and distinctive identity for the jeweler by utilizing brand colors and high resolution images, targeting their mature audience.
Spring 2015, TraxNYC successfully started integrating the design with their live site. With over a dozen mobile ready developed category pages, a responsive header and recreated footer. The aim is to rise in search engines while entertaining existing customers and welcome potential customers with premium branding. TraxNYC is a new household name.