Packaging is the quickest and most immediate way you can engage a customer – it’s advertising on-shelf! The challenge is to capture your customer immediatley, pursuing their decision to pick your product amongst a saturated sea of competition. Twice Thou, a third of Boston's notorious hip hop group, Mademen, put together an independant LP and hired me to bring his story to life.
A gallery retouched images of the artist and a splatted type formed the CD's artwork. The printed booklet and tray insert contributed to the listener's perseption of the project, assisting their visual to the lyrical soundtrack.
Twice Thou has sold his first batch of units and continues to reproduce hard copies for distribution across CD Baby, Amazon and other popular outlets. Actual pictures of the physical CD and mockups published on social media aided sales, capturing the artists' following.