A start-up company approached me to brand their new independent sunglasses. They needed help defining the direction of the brand, from color options & logo design.
As a small brand there was a need to create an identity which would attract a wide range of customers – ensuring the brand stood out amongst competitor shades. Inspired by the growing tinted specs culture and zombies, I chose a minimal color palette, hand-drawn curves to text to create a style that is both legible and oririginal in it’s approach.
Designing with the future in mind, I've created a toolkit for the brand which will allow it to adapt and grow as the business expands. The branding ultimately reflects the eclectic personality of the new brand!